Everything you need to create your own Capsule Brand & follow my No-Fuss Framework - For FREE!

You don't need another rebrand.

another template bundle won't fix it.

You def don't need to waste another afternoon second-guessing what "on brand" means for you.

What you need is a way to make your brand feel clear, repeatable, and recognizable...without the weekly meltdown.

The Thoughtless Brand Starter Pack Can Help

What it is:

A five-part free course that teaches you how to use my No-Fuss Framework to build a seasonal Capsule Brand that runs on fewer choices, less friction, and a whole lot more confidence.

Each module includes:

One plug-and-play Canva template
Short Videos going over each step
Access to The Shrug Club on Skool

Walk away with a Capsule Brand, and a 90-day process for how to use it to make your design work feel thoughtless.

I Need This

“Huge improvement from my usual Canva chaos.”

"Okay so I’m in Canva and I’m actually going through a mental checklist — like oh yeah, I use rounded corners, 2pt line, realistic mockups, etc."

— Katie P. from 26andthensome

Who This Is For:

People who have some semblance of a brand but they often struggle to use it.
The chronic over-thinkers and second-guessers when it comes to design.
The burned-out business owners who want to show up but feel stuck whenever they open Canva.

Start Now

“No decision fatigue, no overwhelm.”

Before I built my capsule brand, I would've avoided doing my podcast graphic. I would've gone into Canva and been totally overwhelmed. I probs would've had 20 different designs and not felt confident about a single one! But today I whipped up podcast graphics in under an hour with multiple choices I actually liked.

— Hayley, Money Rebel Co

You’ll Walk Away With:

A 90-day Capsule Brand you can actually use
A minimalist, flexible system that looks like you—even when you’re running on empty
Confidence to create without question marks
Access to The Shrug Club on Skool

Start Now

Hey I'm Sophie

Your Design Deferral Partner

I build brand systems for real people with real energy cycles—not fantasy selves with infinite motivation. If your best effort looks like slouching in bed and knocking out graphics between snacks, we're on the same page.

After years of designing brands and templates in and out of corporate, I kept seeing the same thing: everything fell apart in real life. The brand books were gorg—but they weren’t usable. The templates? Confusing. Overwhelming. Often just more “stuff” people had to manage.

Then Canva changed the game.

Suddenly, brand guidelines were being handed to everyday users. Not designers. Not marketers. Just people trying to post something that looked decent without falling into a shame spiral.

So I stopped trying to make better brand books—and started building better systems for people who needed to break in their branding so they can finally feel comfortable using it.

CHOOSE YOUR WORKSHY PATH

Whether you're dipping in a toe or diving in head first, here's how we make branding feel less like a breakdown and more like a breakthrough.

Everything You Need to create a seasonal capsule brand

The Shrug Club - Free Skool Community

Free Brand Scan Reading from Sophie
Free Capsule Branding Course and Workbook (aka the thoughtless brand starter pack)
What's Your Brandwidth Activities
Design resources & Canva templates
Quarterly Live Capsule Edit Events
Skool Community of fellow Shruggers

Get Shrugging

unslump your visual branding once and for all

This is a unique done WITH you brand refining and development package.
It includes 3 strategic calls that uncover what's keeping you in a branding slump every time you sit down to create visuals.
We'll work on custom templates and/or a design project together to check some design todos off your list.
Real-time design strategy, decisions, and hands-on support from me (Sophie).

Walk away with a capsule brand, brand rule book, extended color palette, custom designs you know how to use, and more brand clarity than you've ever had before.

Get UnSlumped

FAQs

Thoughtless Brand Starter Pack

It’s my free starter kit that shows you how to finally make your brand usable (and feel thoughtless) even on your lowest capacity days.

Inside, I walk you through my full Seasonal Capsule Branding System, which is the foundation of everything I do.

The same process I use with paying clients to help them create a seasonal capsule brand process so they can stop wasting hours in Canva and start making design decisions that actually stick.

You’ll get:

Short video modules breaking down each step of the framework
Matching Canva docs to map your brand tasks, make your 90-day Capsule Brand, set up templates, and track what works
Real, practical steps to take control of your brand without a rebrand, another course, or a million new templates
Access to the The Shrug Club (it's free), which also includes a free brand scan and design resources to help you along the journey.

The whole process is designed to guide you through a 90-day cycle of making your brand usable, applying it, and fine-tuning it. But you don’t spend 90 days stuck in “learning mode.”

The “learning” part takes under 2ish hours upfront (done in chunks), then you’re living in it for 90 days. It’s not a course you “finish”—it’s a cycle you repeat to make your brand work harder for you with less effort.

It's designed to work with an already existing brand, not to help you design a brand from scratch.

The Thoughtless Brand Starter Pack works whether you:

Already have a brand (DIY or professionally done) but struggle to use it consistently
Have a loose collection of brand elements (a logo, some colors, a couple fonts) but no real “system”

This isn’t about making your brand look new. It’s about making whatever you’ve got actually usable in real life.

If you’ve got nothing at all (no logo, no color ideas, no fonts), TBSP can still help you start from zero by walking you through which pieces you really need, how to make those first 16 decisions, and how to keep things minimal and manageable while you get rolling.

Nope—I’m not here to teach you Canva.

Most of my clients already know their way around Canva enough to get by—that’s not the problem. The problem is they have a brand that feels impossible to wrangle, and every time they sit down to design, nothing looks right, it takes forever, and they end up second-guessing everything.

The Thoughtless Brand Starter Pack isn’t about learning Canva’s, it’s about learning how to make your brand usable inside Canva (or any platform).

Canva just happens to be where most people are doing their daily design work, so that’s where we apply the framework first. But everything I teach works across any design tool or platform.

Yep, you’ve got a couple of options if you want more help:

The Shrug Club Premium: Ongoing support, weekly Loom feedback on your designs, and regular live community co-working and capsule brand events.
UnSlump: Three strategic calls where we sit down and rebuild your brand usability live. You leave with a working Capsule Brand, Brand Rule Book, Template or Project Progress, a whole lot of branding clarity.

Both options mean you’re not left to figure it all out alone. The freebie gives you the map, but these give you real-time feedback and expert eyes on your work as you put it all into practice.