You don’t hate design.
You’re just over second-guessing everything.
You’ve got a brand. You’ve got templates. But every time you try to make something new, your brain starts spiraling:
but i don't have a yellow...now what?!
Is this on brand?
Is this ugly?
is everyone using this template too?
I like this part...how do i make the rest look right?
Why does this feel so...off?
maybe i need to look at what my competitors are doing again
did i do this right?
maybe i need a new template
Canva can be a lonely place.
Design tasks are confusing, decision heavy, and often make us feel like we're losing our minds.
Sometimes you just need a second pair of eyes, a person you trust who can answer those neurotic thoughts like "is this actually ugly?"
the shrug club is your weekly design check-in
with me (sophie), your design decision partner.
So you never have to be alone with your branding again!
how it works:
Weekly feedback via Loom
Submit your design by Wednesday. Get personalized feedback by Friday.
Real-time designer insights
I’ll show you exactly what I’d tweak—and why. You’ll often get edits, not just encouragement.
design resources
Mini-Courses, Workshops, and Canva Template drops based on community demand.
live group events
We do quarterly capsule brand edit events, hot seats, and co-working sessions on a regular basis.
Skool access
Ask questions, share progress, request templates, or just lurk, using the free Skool platform.
$97/mo
This is how you build a brand you’ll actually use.
My no-Fuss Framework
Get rid of the notion that using your brand is some neat & tidy process. That's an illusion we designers spin to "fit in" with the corporate world and other service providers...but behind the scenes it's totally different--that's why your first step is to get messy. Gather a bunch of things that you're proud of, things you're envious of, and let your brand breathe a bit. You'll do this with a messy mood board and possibly grow aspects of your brand identity.
Your designing for yourself is likely the most decision-heavy task on your list. Beat the decision fatigue by creating clear-cut rules for yourself ahead of time and reducing your choices with a capsule brand. I'll walk you through the hidden micro-decisions you can make for your brand today that will save you TONS of decisions on your next design.
Now that you’ve got your rules and your capsule brand in hand, learn how to use them to make anything look like your brand.
For the next quarter, you’ll focus on using your new rules and your capsule brand, and seeing how each fits. You’ll figure out what you gravitate toward again and again (because it actually works) and what quietly needs to die. The goal? Mastery through repetition, not reinvention.
This is your 90-day edit—what worked and what didn't over the 3 months? You’ll tweak, cut, and add your capsule brand based on what real-life usage taught you. This is the seasonal check-in and subtle refresh your brand deserves.
Sometimes all you need is a nudge:
Look at me goooooo! I've gotten so much done and it feels so much easier!
— Margo G.
Who it's For:
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You’ve got a Brand you but still feel “meh” about what you’re making.
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You'd like some real design feedback ouside of the algorithm (because you know that's hardly a good indicator).
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You want the design to feel fun and easy, but you need a little help getting there.
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You’re tired of asking “Does this look like my brand” into the void.
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You want to look pro without hiring one every time you post.
what you can look forward to:
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A Weekly Design Check-In with me!
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An experienced designer knowing your brand and giving you individualized advice on your visuals every week!
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Designs resources based on community demand.
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Clarity on why something feels off and how to fix it
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Ongoing live co-working, hot seat and capsule brand edit events.
$97/mo
Hey I'm Sophie
Your Design Deferral Partner
I build brand systems for real people with real energy cycles—not fantasy selves with infinite motivation. If your best effort looks like slouching in bed and knocking out graphics between snacks, we're on the same page.
After years of designing brands and templates in and out of corporate, I kept seeing the same thing: everything fell apart in real life. The brand books were gorg—but they weren’t usable. The templates? Confusing. Overwhelming. Often just more “stuff” people had to manage.
Then Canva changed the game.
Suddenly, brand guidelines were being handed to everyday users. Not designers. Not marketers. Just people trying to post something that looked decent without falling into a shame spiral.
So I stopped trying to make better brand books—and started building better systems for people who needed to break in their branding so they can finally feel comfortable using it.
CHOOSE YOUR WORKSHY PATH
Whether you're dipping in a toe or diving in head first, here's how we make branding feel less like a breakdown and more like a breakthrough.
get 1:1 design support every week with this monthly membership.
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Weekly design reviews from me (Sophie) where I spend about 15 minutes reviewing, tweaking, and commenting on your submitted design in Loom video made just for you and your brand.
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Regular resource drops which can include Canva templates, mini courses or workshops.
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Live events for all Shrug Club members like co-working design sessions, seasonal capsule brand edits, and hot seat calls.
I'll work along side you to unslump your visual branding once and for all
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This is a unique done WITH you brand refining and development package.
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It includes 3 strategic calls that uncover what's keeping you in a branding slump every time you sit down to create visuals.
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We'll work on custom templates and/or a design project together to check some design todos off your list.
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Real-time design strategy, decisions, and hands-on support from me (Sophie).
Walk away with a capsule brand, brand rule book, extended color palette, custom designs you know how to use, and more brand clarity than you've ever had before.
