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Never feel alone with your designs again! The Shrug Club is a Free Skool Community built to help you create and use your seasonal capsule brand - together!

You don’t hate design

(most of the time)

You’re just over second-guessing everything.

You’ve got a brand. You’ve got templates. But every time you try to make something new, your brain starts spiraling:

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but i don't have a yellow...now what?!

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Is this on brand?

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Is this ugly?

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is everyone using this template too?

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I like this part...how do i make the rest look right?

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Why does this feel so...off?

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maybe i need to look at what my competitors are doing again

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did i do this right?

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maybe i need a new template

Canva can be a lonely place.

Design tasks are confusing, decision-heavy, and can make us feel like we're losing our minds.

Sometimes you just need a second pair of eyes, a person you trust who can answer those neurotic thoughts like "is this actually ugly?"

the shrug club is your starting point

with me (sophie), your design decision partner.

So you never have to be alone with your branding again!
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Skool Community

Skool is a free platform that combines a Facebook-group-style community + courses all in one! Sign up for that and use it on your desktop or use their mobile app.

Start with a free "brand scan"

To kick off your shrugger journey, you can submit your brand links and a messy moodboard, and Sophie will send you a Loom video with insights and recommendations for your capsule brand.

capsule branding course

Learn the whole seasonal branding process and build your own capsule brand with the step-by-step course and correlating templates.

whats your brandwidth?

Go through the "What's Your Brandwidth" activities to help you figure out what content needs to be done, and what the priorities should be.

Design Resources

Design tools and templates.

Quarterly Capsule Edit Lives

Part of the capsule branding process is the quarterly edit, which we do together as a group inside Skool.

zero dollars

Sometimes all you need is a nudge:

Look at me goooooo! I've gotten so much done and it feels so much easier!

— Margo G.

Who it's For:

  • You’ve got a Brand you but still feel “meh” about what you’re making.

  • You want the design to feel fun and easy, but you need a little help getting there.

  • You're in a rebranding loop and it's making you crazy (and broke).

  • You want to look pro without hiring one every time you post.

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what you can look forward to:

  • A Free Brand Scan Audit with me (Sophie)!

  • Free Seasonal Capsule Branding Course to make your very own capsule.

  • Designs resources based on community demand.

  • What's your brandwidth activities to create a plan for your lowest capacity self.

  • Quarterly Live Capsule Brand Edit Events

  • A community of fellow shruggers

Hey I'm Sophie

Your Design Deferral Partner

I build brand systems for real people with real energy cycles—not fantasy selves with infinite motivation. If your best effort looks like slouching in bed and knocking out graphics between snacks, we're on the same page.

​

After years of designing brands and templates in and out of corporate, I kept seeing the same thing: everything fell apart in real life. The brand books were gorg—but they weren’t usable. The templates? Confusing. Overwhelming. Often just more “stuff” people had to manage.

​

Then Canva changed the game.

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Suddenly, brand guidelines were being handed to everyday users. Not designers. Not marketers. Just people trying to post something that looked decent without falling into a shame spiral.

 

So I stopped trying to make better brand books—and started building better systems for people who needed to break in their branding so they can finally feel comfortable using it.

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CHOOSE YOUR WORKSHY PATH

Whether you're dipping in a toe or diving in head first, here's how we make branding feel less like a breakdown and more like a breakthrough.

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Everything You Need to create a seasonal capsule brand

The Shrug Club - Free Skool Community

  • Free Brand Scan Reading from Sophie

  • Free Capsule Branding Course and Workbook (aka the thoughtless brand starter pack)

  • What's Your Brandwidth Activities

  • Design resources & Canva templates

  • Quarterly Live Capsule Edit Events

  • Skool Community of fellow Shruggers

Get Shrugging
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unslump your visual branding once and for all

  • This is a unique done WITH you brand refining and development package.

  • It includes 3 strategic calls that uncover what's keeping you in a branding slump every time you sit down to create visuals.

  • We'll work on custom templates and/or a design project together to check some design todos off your list.

  • Real-time design strategy, decisions, and hands-on support from me (Sophie).

​

Walk away with a capsule brand, brand rule book, extended color palette, custom designs you know how to use, and more brand clarity than you've ever had before.

Get UnSlumped
FAQs

Enough Already!

What you really want is for someone who knows what they’re doing to say, “Here’s what’s working. Here’s how to make it better.”

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