The Shrug Call
60-Minute Visual Brand Strategy Call
Let's tackle your branding spiral head-on. The Shrug call is designed for people working through the IDGAF Framework to create a Thoughtless Brand, and looking for some 1:1 support through the process.
$200
What it's great for:
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Help with your Reality Check-In Brand Audit
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Help you decide on and build out your Try-Some 16.
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Help create templates using your Try-Some 16.
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Practical, action-focused feedback.
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A little emotional support, sometimes you just need a little validation, we've all been there!
What it's not so great great for:
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Trying to build a brand from scratch together.
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Booking before having started (at least tried to start) the IDGAF Process.
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Not having clear goals for the call.
Just an FYI
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Payment of $200 is due at booking.
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You may reschedule or cancel with at least 24 hours’ notice.
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Cancellations are subject to a $50 cancellation fee.
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If you cancel with enough notice, the $50 fee can be credited toward a future Shrug Call if rebooked within 90 days.
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No-shows or cancellations under 24 hours are non-refundable. Emergencies will be handled case-by-case — just email sophie@workshystudio.com.
Book A Shrug
60-Minute Call
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How can I work with you?There are three ways: Thoughtless Brand Starter Pack: DIY version of the system if you’re not ready to hire + weekly discord access to me Shrug Call: One-off strategy session to fix a thing UnSlump Track: Three-month rebuild of your actual brand system
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Can I have you on my podcast?Yes! Especially if you want to talk about: Lowering your brand standards (on purpose) How branding is actually changing Why brand books are useless What happens after the designer hands it off The tension between polish and usability Branding for low-capacity seasons Pitch it right, I’ll show up with receipts.
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Where can I find you?I don't spend a lot of time on social media being...social. This is to protect my sanity. But if you're here you must really want to get ahold of me and I respect that. The fastest way to get ahold of me is my Discord Community and my Voxer (@workshystudio).
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Can I hire you for a full brand?Nope, not anymore. I don’t build brands. I help companies make their brand identities usable and scalable. I do have services where I work with you to create templates for your brand, and keep an eye out for my templates on my shop! Shrug Call: One-off strategy session to fix a thing UnSlump Track: Three-month rebuild of your actual brand system
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Can I hire you for website design?I don't do custom websites anymore. But I do create Wix Studio templates! Sign Up for my email list to find out as soon as I launch them. And I also will probably have a few slots open a quarter where I'll do a little 1:1 work with you using the website templates - stay tuned!
Hey I'm Sophie
Thoughtless Brand Advisor
My roots are in UX/UI and brand design. I’ve been doing it for 15 years in pretty much every environment you can think of — startups, in-house corporate, agency, self-employment, and beyond.
And ya know what I learned? Well, many things — but one of the most consistent is that everyone, no matter the size or shape, struggles with brand consistency. And that struggle has only grown with the added pressure of having an online presence on top of everything else they were already doing.
I also learned that I didn’t really like having every single tiny branding task on my plate… forever. I became hyper-focused on designing myself out of the job.
My WorkShy tendencies over the years are what forged the Thoughtless Brand — a system that simplifies, scales, and actually fits real life. Now I’m sharing it through the IDGAF Framework, 1:1 services, tools, and templates made for the way people actually work.
Do you have a brand...but do can't figure out how to use it?