Do you have a brand...but do can't figure out how to use it?
You Need The (free)
Thoughtless Brand
Starter Pack:
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How can I work with you?There are three ways: Thoughtless Brand Starter Pack: DIY version of the system if you’re not ready to hire + weekly discord access to me Shrug Call: One-off strategy session to fix a thing UnSlump Track: Three-month rebuild of your actual brand system
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Can I have you on my podcast?Yes! Especially if you want to talk about: Lowering your brand standards (on purpose) How branding is actually changing Why brand books are useless What happens after the designer hands it off The tension between polish and usability Branding for low-capacity seasons Pitch it right, I’ll show up with receipts.
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Where can I find you?I don't spend a lot of time on social media being...social. This is to protect my sanity. But if you're here you must really want to get ahold of me and I respect that. The fastest way to get ahold of me is my Discord Community and my Voxer (@workshystudio).
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Can I hire you for a full brand?Nope, not anymore. I don’t build brands. I help companies make their brand identities usable and scalable. I do have services where I work with you to create templates for your brand, and keep an eye out for my templates on my shop! Shrug Call: One-off strategy session to fix a thing UnSlump Track: Three-month rebuild of your actual brand system
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Can I hire you for website design?I don't do custom websites anymore. But I do create Wix Studio templates! Sign Up for my email list to find out as soon as I launch them. And I also will probably have a few slots open a quarter where I'll do a little 1:1 work with you using the website templates - stay tuned!
Hey I'm Sophie
Thoughtless Brand Advisor
My roots are in UX/UI and brand design. I’ve been doing it for 15 years in pretty much every environment you can think of — startups, in-house corporate, agency, self-employment, and beyond.
And ya know what I learned? Well, many things — but one of the most consistent is that everyone, no matter the size or shape, struggles with brand consistency. And that struggle has only grown with the added pressure of having an online presence on top of everything else they were already doing.
I also learned that I didn’t really like having every single tiny branding task on my plate… forever. I became hyper-focused on designing myself out of the job.
My WorkShy tendencies over the years are what forged the Thoughtless Brand — a system that simplifies, scales, and actually fits real life. Now I’m sharing it through the IDGAF Framework, 1:1 services, tools, and templates made for the way people actually work.
The IDGAF Framework
I use Minimalist and Design Principles to strip down and build back up a Truly Thoughless Brand.
Start with a Reality Check-In. Not your dream workflow — the actual mess of tools, habits, and half-finished Canva posts you’re dealing with. This isn’t about shame. It’s about seeing what’s really costing you time, energy, and sanity.
Build your Try-Some 16. Think of it like a capsule wardrobe, but for your brand: 2 fonts, 2 colors, 4 elements, 4 layouts — plus black, white, your logo, and headshot. No moodboards. Just choices you’ll actually use over the next 90 days.
Use only your Try-Some 16 for three months. No tweaks. No spirals. If it’s not in your set, it’s a Not Now — which means less second-guessing and more posting.
After 90 days, look at what held up. What felt easy? What got ignored? What did you try to sneak back in? The Not Now List will tell you more than any designer ever has.
This is your seasonal edit. Keep what worked, evolve what didn’t, and let the rest go. The system gets better every round — but only if you resist the rebrand itch.
Want My Help?
You can learn the method on your own — but if you want my eyes on your brand, you've got options: