think less. Care less.
Look better anyway.
Use seasonal capsule branding to get your visual sh*t together, without burning out, rebranding, or buying another template bundle you'll never use.
You know what you want it to look like.
but every time you sit down to do it...
Is this on brand?
but i don't have a yellow...now what?!
this looked better in my head
is everyone using this template too?
I like this part...how do i make the rest look right?
Is this ugly?
maybe i need a new template
maybe i need to look at what my competitors are doing again
wait...
ugh idk i've been looking at this too long
Designing her visuals used to be the most stressful part of content creation:
“Now that I have my capsule brand, my entire thought process is totally different. Before, every time I opened Canva it felt like a gamble - either I’d get lucky and make something that fit the Money Rebel vibe, or I’d spiral and question everything. Now that I’m on the other side, even creating content doesn’t overwhelm me anymore. The visual identity isn’t the stressful part...it’s just a given.”
You’ve got the fonts.
You’ve got the colors.
You just struggle to use them without losing two hours and your will to live.
You don’t hate design.
You know how important it is.
You want to feel proud of the stuff you’re putting out.
But no matter how many templates you buy or effort you put in, it just… never feels quite right.
And honestly? You’re tired of spending hours trying to get your stuff to look “on-brand,” only to still feel kind of “meh” about it.
You're not alone, and you're not the problem.
You were set up to fail.
You were handed a “brand” and expected to magically know how to use it...on top of everything else you’re already doing.
You never set out to become a designer, yet it feels like you have to be one in order to run your business.
if you can relate...you've landed in the right place!
Hey I'm Sophie
Your Design Deferral Partner
I've been a graphic designer for about 15 years, and in that time, I've seen some things. And ironically, it ain't always pretty.
I've noticed common mistakes and spotted strong patterns.
